About Blue River Medical, Inc.
Independent ophthalmology technology representatives dedicated to helping eye care practices find the right solutions.
Our Story
Blue River Medical was founded on a simple principle: eye care practices deserve an advocate who works for them.
With over 35 years of experience in the ophthalmology industry, we've built lasting relationships with practices throughout the Mountain West. We understand the challenges you face and are committed to finding solutions that truly fit your needs.
As independent representatives, we have the freedom to recommend the best technology for your practice, whether that's new equipment, refurbished options, or service on your existing devices. Our success is measured by your satisfaction, not by sales quotas.
35+ Years
Industry Experience
5 States
Territory Coverage
1,000s
of Practices Served
Independent
Representatives
Our Territory
We proudly serve ophthalmology and optometry practices across five states in the Mountain West.
Meet the Team
Our team combines decades of industry experience with a genuine commitment to your success.
Austin Woodruff
Sales Representative
With deep expertise in ophthalmic diagnostics and treatment technologies, Austin helps practices across Colorado, Wyoming, and Utah find the right equipment for their workflow. Trained across Reichert, iCare, MD Elite, and M&S Technologies product lines, he brings hands-on knowledge to every consultation.
Jim Woodruff
Sales Representative
With over three decades in the ophthalmology industry, Jim brings unmatched experience to practices across Arizona and New Mexico. His deep manufacturer relationships and hands-on technical knowledge make him a trusted resource for equipment planning, installations, and ongoing support.
What We Stand For
Independence
We work for you; our recommendations are based solely on what's best for your practice.
Responsiveness
When you call, we answer. Quick response times and personalized service are at the core of how we operate.
Expertise
Decades of industry experience means we understand your challenges and can guide you to the right solutions.
Ready to learn more?
Request pricing, availability, training, or schedule a demo.
Or send us a message